Purchasing Behavior and Product Evaluation Criteria of Knitted Apparel Consumers

Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior

The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

cellular behavior and scanning electron microscope evaluation of pro-root mta, root mta and modified mta on fibroblast l929

چکیده ندارد.

Evaluation and comparison of conceptual model of shrimp consumers’ behavior in geographical triple regions of Iran

Increasing the per capita consumption of shrimp in the country needs to examine consumer’s behavior, in this way, a product will be produced according to the interests of the consumption community and the barriers to consumption will be removed in the country. Since the behavior of consumers of one type of food (shrimp) may vary in different regions, assessing this difference will help provide ...

Understanding Consumers' Acceptance of Online Purchasing

This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surv...